Documentos de organismos y entidades especializadas sobre libertad de expresión y derechos conexos https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/94 2026-06-20T02:11:50Z 2026-06-20T02:11:50Z Luna-García, Álvaro Martín-Cárdaba, Miguel-Ángel Carrasco-Polaino, Rafael Villar-Cirujano, Ernesto https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11829 2026-06-19T17:43:07Z 2025-01-01T00:00:00Z

Título : Sustainability and Fashion Brand Communication on Instagram: An analysis beyond engagement Autor : Luna-García, Álvaro; Martín-Cárdaba, Miguel-Ángel; Carrasco-Polaino, Rafael; Villar-Cirujano, Ernesto Resumen : The purpose of this research is to understand how the most sustainable fashion brands, according to five corporate sustainability rankings, use Instagram to disseminate messages related to the field of sustainability, as well as how such communications are received by their followers, not only in terms of engagement but also by analyzing the favourability sentiment of their comments. The research was conducted through a quantitative content analysis, using automated semantic analysis tools of Instagram posts by sustainable fashion brands. This analysis generated a dataset with 277,955 published posts, which was filtered, only including publications that contained specific words related to sustainability, resulting in the final analysis of 12,639 publications. This study contributes to understanding how sustainable fashion brands effectively communicate sustainability-related topics and news on social networks like Instagram, which helps spark interest and generate a positive dialogue with their audience. Findings indicate that this type of content can be useful for generating a positive conversation with their social media followers, as well as the importance of analyzing the sentiment of such interactions when considering the communicative effectiveness of posts. The use of automated semantic analysis tools allowed for a more representative sample of sustainable fashion brands to be covered, providing data-based evidence of the different factors that can influence engagement and favourability of sustainable communication in fashion.

2025-01-01T00:00:00Z García-Avis, Isadora Atarama-Rojas, Tomás https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11828 2026-06-19T17:36:51Z 2025-01-01T00:00:00Z

Título : Television Sitcoms through the Decades: Transmedia Intertextuality in Marvel’s WandaVision Autor : García-Avis, Isadora; Atarama-Rojas, Tomás Resumen : In the current era of cultural convergence, the audiovisual production ecosystem is defined, among other things, by the growth of streaming platforms and the rise of transmedia storytelling. In this context, WandaVision (Schaeffer, 2021) stands out as a TV miniseries produced for a streaming platform (Disney+) that relies on transmedia intertextuality not only to expand its narrative, but also to deepen its storyworld. This article explores the use of different intertextual references in WandaVision. A qualitative methodology is applied to examine its nine episodes, focusing on two specific categories drawn from a previous study by Freire et al. (2022): (1) endogenous intertextual references, which connect characters from this miniseries with those in Marvel’s comic books and the Marvel Cinematic Universe; and (2) exogenous intertextual connections to North American TV sitcoms, including their narrative, formal, and aesthetic components, as well as their production codes and standards throughout different decades (from the 1950s to the 2010s). The findings of this analysis reveal that the historical evolution of the sitcom depicted in WandaVision, which mirrors the evolution of culture and society in the United States, also serves to illustrate the character arc and transformation undergone by the series’ protagonist, Wanda Maximoff. At the same time, the combination of endogenous and exogenous references in the writing process actively shapes the narrative, offering multiple interpretative layers that foster audience engagement and enrich the viewing experience. This establishes WandaVision as a paradigmatic case of transmedia intertextuality.

2025-01-01T00:00:00Z Curry, Willow-G. Colì, Elisa https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11827 2026-06-19T17:34:15Z 2025-01-01T00:00:00Z

Título : Usage of short video applications (SVAs): Exploring Italian users’ social representations of short video creators and trust in informational and educational SVA content providers Autor : Curry, Willow-G.; Colì, Elisa Resumen : Adults increasingly spend time on Short Video Applications (SVAs) like TikTok, Reels, and YouTube Shorts, with content expanding beyond entertainment to include a significant amount of informational and educational videos. This study explored the social representations of SVA content creators and examined the age-related differences in the trust that Italian users place in SVA creators who provide informational and educational content. The study used an ad hoc online survey among 767 Italian users aged 18 to 88, recruited through non-probability snowball sampling between 19 and 25 October 2022. Results indicate that Italian SVA users perceive short video content creators as creative individuals skilled in short-form video production and knowledgeable in specific subjects. Informational and sports & entertainment are the primary types of content viewed across all age groups. While younger users place greater emphasis on professional skills and authoritative content, older users tend to prioritize engagement and presentation skills. Quantitative analysis also indicates that trust in SVA creators is moderate overall but higher among students and users who engage more frequently and for extended periods. Trust is further shaped by communication skills, responsiveness, and the creator's willingness to create and share content. Lastly, algorithmic recommendations, user-friendly interfaces, and the accessibility of content are key factors that drive SVA usage.

2025-01-01T00:00:00Z Belabas, Warda Edelenbos, Jurian https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11826 2026-06-19T17:27:05Z 2025-01-01T00:00:00Z

Título : Local leadership «beyond city hall»: Analysis of the public communication of Ahmed Aboutaleb, mayor of Rotterdam Autor : Belabas, Warda; Edelenbos, Jurian Resumen : This article looks at the public communication of mayors and their leadership styles beyond city hall. The research takes the public communication of Ahmed Aboutaleb, mayor of Rotterdam, as a qualitative case study, looking at the narratives, roles, and rhetoric over his 12 years in office. Aboutaleb’s public communication on migrant integration, radicalization, and terrorism takes a strong visionary approach that deviates from the non-political and less partisan Dutch way of leadership. Aboutaleb combines this approach with ‘democratic guardianship’, using the law and the constitution as the criteria that decide who does (or doesn’t) belong to Dutch society. His communication style is robust and expressive, while still maintaining a typically Dutch binding-and-bonding approach to leadership. This combination of local leadership styles does not receive much attention in the literature on mayoral and local leadership, which doesn’t go much beyond the often-emphasized dichotomy of non-decisive and process-orientated leaders versus directive and strong expressions of leadership.

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