<?xml version="1.0" encoding="UTF-8"?>
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  <title>DSpace Colección : Documentos de organismos y entidades especializadas sobre libertad de expresión y derechos conexos</title>
  <link rel="alternate" href="https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/94" />
  <subtitle>Documentos de organismos y entidades especializadas sobre libertad de expresión y derechos conexos</subtitle>
  <id>https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/94</id>
  <updated>2026-06-09T08:26:26Z</updated>
  <dc:date>2026-06-09T08:26:26Z</dc:date>
  <entry>
    <title>Marketing Communications for Tourism Development in Ecoethno Leadcamp Site</title>
    <link rel="alternate" href="https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11754" />
    <author>
      <name>Ahmadi, Dadi</name>
    </author>
    <author>
      <name>Sulaiman, Adhi Iman</name>
    </author>
    <author>
      <name>Runtiko, Agus Ganjar</name>
    </author>
    <author>
      <name>Noegroho, Agoeng</name>
    </author>
    <author>
      <name>Raqi, Ray Ibrahim Ar</name>
    </author>
    <author>
      <name>Maryani, Anne</name>
    </author>
    <author>
      <name>Yuniati, Yenni</name>
    </author>
    <author>
      <name>Yulianita, Neni</name>
    </author>
    <id>https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11754</id>
    <updated>2026-06-08T19:50:39Z</updated>
    <published>2023-01-01T00:00:00Z</published>
    <summary type="text">Título : Marketing Communications for Tourism Development in Ecoethno Leadcamp Site
Autor : Ahmadi, Dadi; Sulaiman, Adhi Iman; Runtiko, Agus Ganjar; Noegroho, Agoeng; Raqi, Ray Ibrahim Ar; Maryani, Anne; Yuniati, Yenni; Yulianita, Neni
Resumen : Tourism is a critical sector for national, regional, and rural development, providing job opportunities and increasing income for communities, governments, and private sectors. The success of tourism development requires integrated marketing communications that showcase the natural and socio-economic potential of the region, including its tourist attractions. This study examines the marketing communications strategy of Ecoethno Leadcampsite, a camping ground-based tourist spot in Pangalengan, Bandung Regency, West Java Province. The study used a qualitative case study method with data collected through direct observation, interviews, Focus Group Discussions (FGD), and documentation. The results reveal that Ecoethno Leadcampsite's marketing communications strategy for tourism development is successful in establishing public relations by empowering the surrounding community to become partners, direct marketing, personal selling, and sales promotion with Word of Mouth to fellow tourists and partners, including the use of social media. The study also suggests that Ecoethno Leadcampsite can increase collaboration with educational institutions by developing educational-based tourism or tourism locations in nature conservation, socio-economic, culture, and character building that is creative, productive, and innovative.</summary>
    <dc:date>2023-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Lexical and Stylistic Derivation in Mass Media Discourse</title>
    <link rel="alternate" href="https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11753" />
    <author>
      <name>Baranova, Svitlana</name>
    </author>
    <author>
      <name>Kobyakova, Iryne</name>
    </author>
    <author>
      <name>Brovkina, Oksana</name>
    </author>
    <id>https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11753</id>
    <updated>2026-06-08T19:49:18Z</updated>
    <published>2023-01-01T00:00:00Z</published>
    <summary type="text">Título : Lexical and Stylistic Derivation in Mass Media Discourse
Autor : Baranova, Svitlana; Kobyakova, Iryne; Brovkina, Oksana
Resumen : The article deals with the mass media discourse that covers different economic, social, and political aspects of everyday life and such global issues as sustainable development goals. The purpose of the research is to study lexical and stylistic derivation in the mass media discourse. The latter is regarded as a written, monological, informative political discourse indicating society’s language culture. The article identifies the ways of word-building employed in the analyzed discourse and suggests the classification of derived units. Besides, the stylistic properties of the mass media discourse are pointed out. The meanings and functions of the secondary nomination units as units of stylistic derivation (metaphors, metonymies, periphrases, epithets, irony) in the context are described. Renomination by similarity, contiguity and contrast is mentioned. Figures of combination (oxymoron, antithesis, simile) are analyzed in the article. The stylistic potential of phraseology is also considered. The work relies on the recent linguistic research of discourse as a communicative-pragmatic pattern of speech behavior, a complex combination of the process and result, and a coherent text with pragmatic, sociocultural, psychological, and extralinguistic factors.  The conclusions are based on English and Ukrainian media, their linguistic and expressive markers.</summary>
    <dc:date>2023-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>“There is a Fabulous Play in the House of Cards:” Gender and Memory-Mapping in the Film Tasher Ghawr</title>
    <link rel="alternate" href="https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11752" />
    <author>
      <name>KS, Janani</name>
    </author>
    <author>
      <name>Karmakar, Manali</name>
    </author>
    <author>
      <name>R, Priyankha</name>
    </author>
    <author>
      <name>Ravi, Rohini</name>
    </author>
    <id>https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11752</id>
    <updated>2026-06-08T19:48:02Z</updated>
    <published>2023-01-01T00:00:00Z</published>
    <summary type="text">Título : “There is a Fabulous Play in the House of Cards:” Gender and Memory-Mapping in the Film Tasher Ghawr
Autor : KS, Janani; Karmakar, Manali; R, Priyankha; Ravi, Rohini
Resumen : The pandemic's collective memory features large-scale destruction in the public and private realms. This paper studies the latter by speculating on the complex interrelationship between gender, media, and collective memory. By foregrounding the potential of fictional experientialities to engage with real-life phenomena, the paper analyzes the movie Tasher Ghawr as an epitome of women’s experience of the COVID-19 lockdown. This movie was selected pertaining to its current relevance. The paper undertakes a qualitative investigation through a textual analysis of the movie’s narrative. The researchers use theories such as collective memory, gender performativity, affect, and counter-memory to illustrate how the protagonist Sujatha’s individual gendered memory constantly constructs and deconstructs the collective memory of women as it pertains to the pandemic. The notion of collective memory is highlighted as complexly entangled and dialogically engaged with the memories of the individuals. This paper demonstrates this by constructing Sujatha as a subject defined by the norms embedded in the female collective memory and then shedding light on her subversive brilliance in questioning the stronghold of these discourses. This act of subversion produces a new strand of collective memory where women are no longer simply victims. The results of this study indicate that while women are constructed as subjects through collective memory processes, they also demonstrate a potential to subvert and question the stronghold of this collective memory that presupposes their submissiveness and servility. For future researchers, this movie provides ample critical space to discuss the notion of traumatic memory.</summary>
    <dc:date>2023-01-01T00:00:00Z</dc:date>
  </entry>
  <entry>
    <title>Reconstructing Gender Roles using Collective Memory (Process) through Select Indian Commercials</title>
    <link rel="alternate" href="https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11751" />
    <author>
      <name>S, Glint John M</name>
    </author>
    <author>
      <name>G, Bhuvaneswari</name>
    </author>
    <id>https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11751</id>
    <updated>2026-06-08T19:47:12Z</updated>
    <published>2023-01-01T00:00:00Z</published>
    <summary type="text">Título : Reconstructing Gender Roles using Collective Memory (Process) through Select Indian Commercials
Autor : S, Glint John M; G, Bhuvaneswari
Resumen : Collective memory as a process implies that social groups' collective memory in society, changes and develops over time. The paper adopts a phenomenological study using Yadin Dudai’s ‘collective memory as a process’, in the interest of assessing how shifting collective memory (process) of gender roles in society influences the depiction of gender roles in Indian television commercials. Further, it goes on to explain how such advertisements can also impact society's collective memory of gender roles. The study investigates the issue of whether or not there has been a shift in how gender roles are portrayed in commercials in association with the collective memory (process) of society. Studying this change in the portrayal of gender roles in television advertising does indeed have broader implications as to how society perceives gender roles, emphasizing the significance of this study. The research findings show that there has been a noticeable change in how women are portrayed in television commercials as sporting champions, motorists, successful politicians, and business personnel in relation to the changing collective memory of society. The study ultimately determines that the influence of commercials on modifying society's collective memory of gender roles and the influence of collective memory on the evolution of gender role depictions in commercials are reciprocal in nature.</summary>
    <dc:date>2023-01-01T00:00:00Z</dc:date>
  </entry>
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