Browsing by Subject consumer
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
| 2022 | Brands Are Human on Social Media: The Effectiveness of Human Tone-of-Voice on Consumer Engagement and Purchase Intentions Through Social Presence | Jeong, Hyun; Chung, Deborah; Kim, Jihye |
| 2021 | Grumpy Consumers, Good Citizens? Exploring the Relationship Among Internet Use, Online Consumer Behavior, and Civic Participation in China | Shen, Fei; Wang, Tianjiao |
| 2018 | Privacy at the Margins| Refractive Surveillance: Monitoring Customers to Manage Workers | Levy, Karen; Barocas, Solon |
| 2021 | What Is the Power of Balancing Power? Exploring Perceived Discrepancy in Relational Power and Its Effects | Tam, Lisa; Kim, Soojin |
