Buscar por Materia consumer
Mostrando resultados 1 a 3 de 3
| Fecha de publicación | Título | Autor(es) |
| 2022 | Brands Are Human on Social Media: The Effectiveness of Human Tone-of-Voice on Consumer Engagement and Purchase Intentions Through Social Presence | Jeong, Hyun; Chung, Deborah; Kim, Jihye |
| 2021 | Grumpy Consumers, Good Citizens? Exploring the Relationship Among Internet Use, Online Consumer Behavior, and Civic Participation in China | Shen, Fei; Wang, Tianjiao |
| 2021 | What Is the Power of Balancing Power? Exploring Perceived Discrepancy in Relational Power and Its Effects | Tam, Lisa; Kim, Soojin |
