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Buscar por Materia consumer behavior

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Fecha de publicaciónTítuloAutor(es)
2025Impact of Social Networks on the Purchasing Decisions and Behavior of University Students: A Quantitative Study in an Emerging ContextValdiviezo, Victor Manuel; Cacho Revilla, Adolfo; Arevalo Reategui, Julio; Carranza Guevara, Rosas; Sanchez Pantaleon, Alex Javier; Panta Medina, Esteban Nolberto; Bazan Valque, Rosa Ysabel
2025Investigating the Elements of Short Commercial Mineral Water Advertisement: A Case on Discourse AnalysisJahrir, Andi Sahtiani; Gultom, Yuly Winarti; Herman, Herman; Zabadi, Fairul; Ngongo, Magdalena; Mamadiyarov, Zokir; Fatmawati, Endang; Saputra, Nanda
2025The Impact of TikTok Social Media Influencers on Consumer Behavior: A Systematic Literature ReviewTian, Zhuang; Wan Abas, Wan Anita; Ghazali, Akmar Hayati Ahmad; Zhao, Xianlu
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