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Mostrando resultados 1 a 4 de 4
| Fecha de publicación | Título | Autor(es) |
| 2022 | Brands Are Human on Social Media: The Effectiveness of Human Tone-of-Voice on Consumer Engagement and Purchase Intentions Through Social Presence | Jeong, Hyun; Chung, Deborah; Kim, Jihye |
| 2019 | Celebrity Political Endorsement and Young Voters in Europe: A Five-Country Comparison on Celebrity Support Effectiveness in the European Elections | Friedrich, Katja; Nitsch, Cordula |
| 2019 | Framing Political Scandals: Exploring the Multimodal Effects of Isolation Cues in Scandal News Coverage on Candidate Evaluations and Voting Intentions | Sikorski, Christian; Knoll, Johannes |
| 2024 | How Do Individuals With Conspiracy Beliefs Respond to Humorous Public Service Announcements Promoting COVID-19 Vaccination? The Role of Scientific Consensus and Vaccine Confidence | Han, Jeong Y.; Kim, Hanyoung; Yoon, Hie Y.; Seo, Ja K. |
