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Fecha de publicaciónTítuloAutor(es)
2025Exploring the Impact of Source Credibility on Coffee Purchase Intention Through Attitude Toward UGC: A Study on XiaohongshuLi, Shan; Abas, Wan Anita Wan; Alwie, Aryaty
2025Green Social Media Influencers’ Characteristics Affect Sustainable Clothing Purchase Intentions Among Millennials: An Extended Source Credibility FrameworkChan, Tak Jie; Jahid, Azham Md.; Kamar, Nur Sakinah; Silvianita, Anita; Ng, Miew Luan; Huam, Hon Tat
2025The Impact of TikTok Social Media Influencers on Consumer Behavior: A Systematic Literature ReviewTian, Zhuang; Wan Abas, Wan Anita; Ghazali, Akmar Hayati Ahmad; Zhao, Xianlu
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