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2023Key Determinants of Instagram Usage Among Malaysian Public University Students: An Extended Technology Acceptance ModelTian, Yang; Zainudin, Sharifah Sofiah Syed; Jalis, Farhana Muslim Mohd; Chan, Tak Jie
2025Predictors of Social Media Advertisement Appeals and Consumers’ Buying Behavior of a Fast-Food Chain CompanyChan, Tak Jie; Roshdi, Mohamad Uzair Mohamad; Tian, Yang; Hashim, Nor Hazlina; Huam, Hon Tat
2025Predictors of Social Media Advertisement Appeals and Consumers’ Buying Behavior of a Fast-Food Chain CompanyChan, Tak Jie; Roshdi, Mohamad Uzair Mohamad; Tian, Yang; Huam, Hon Tat
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