Determinants of Effective CSR Strategy Implementation in Sports Organisations

Abstract

This paper explores the determinants of effective Corporate Social Responsibility (CSR) strategy implementation within sports organisations in the eThekwini region. Sport serves as a powerful tool for bridging social and economic disparities, fostering unity, and promoting gender and racial equality. Previous research indicates that hosting sporting events can create employment opportunities and generate economic benefits (Valeri, 2019). The increasing focus on leveraging sports for CSR purposes calls for an understanding of the factors influencing implementation. Through a qualitative research approach, this study identifies determining factors for successful CSR implementation, drawing on insights from four sports organisations. This study illustrates that successful CSR implementation can be attained through a high level of CSR awareness, organisational embeddedness, effective communication with stakeholders, continuous evaluation, and the strategic leveraging of specific organisational strengths. Overall, the research contributes to existing literature clarifying the dynamics of CSR in sports organisations and the factors that influence effective implementation of CSR strategies.