Digital Identities and Social Inequality: A Sociological Analysis of Identity Formation in the Era of Algorithmic Surveillance

Abstract

This study provides a sociological analysis of digital identity formation among Jordanian youth in the era of algorithmic surveillance. The study employed a qualitative approach using semi-structured interviews analyzed with the NVivo program. Twenty-five young men and women from three provinces (Amman, Irbid, and Karak) were selected for the study based on geographic and social diversity. The interviews were used to understand their perceptions and behaviors related to their digital presence.