Analysis of the Agenda Setting Strategy Applied by Narasi TV’s Creative Team towards the 2024 Presidential and Vice-Presidential Election Issue through Musyawarah Program

Abstract

Indonesia is carrying out the General Election Agenda for the President and Vice President, which is held every five years, and 2024 is an election year in which the Indonesian people will choose their leader. As a result, it is clear that election coverage dominates program content and news from the mass media, particularly television. Narasi TV also reported on these electoral issues by airing the Musyawarah show, a special program about the 2024 presidential election. Based on this, the study’s goals are to evaluate the role of Narasi TV’s creative team in shaping the media agenda for the 2024 presidential election, as well as to determine what Narasi TV and the creative team anticipate from the public through the Musyawarah program. The research method used in this article is a qualitative research method, specifically the descriptive-qualitative method, with a focus on data from literature reviews and various references to analyze how the Narasi TV creative team applies the Agenda Setting theory to the issue of the 2024 presidential election through the Musyawarah program. The results showed that Narasi TV’s media agenda on the issue of the 2024 presidential election is as follows: the existence of a special program on the issue of the 2024 presidential election, namely the Musyawarah program; and the creative team’s media agenda for the Musyawarah program, with an effort to raise issues around the 2024 presidential election that are frequently disregarded or neglected despite being less significant than other mass media.