Is She a Feminist Icon Now? Barbie 2023 Movie and a Critique of Postfeminism

Abstract

This study seeks to analyse Greta Gerwig’s Barbie 2023 movie, exploring how it playfully interacts with academic criticisms by incorporating them into its narrative in a humorous way. This article intends to investigate how the movie serves as a critique of postfeminist media texts by highlighting how it affects women's psychological well-being, illustrating the ways in which it can be debilitating. The movie also highlights the unfulfilled psychological aspects of feminism, rendering it a feminist text in that regard. A thematic analysis of the movie prompts a discussion on how a character who has been a postfeminist icon transforms into a feminist narrative identity.