Bricks and Mortar Assets: Implications for Media Firm Resiliency and Sustainability

Abstract

This article explores how the distribution and sales value chain on media firms changed with the development of the internet and digital operations and why shifts in approaches to real property have occurred in both legacy and digital media It reveals that choices regarding bricks and mortar assets are deeply affected by operational needs, strategic choices, and company ownership. The article provides evidence that decisions regarding bricks and mortar assets have affected resiliency and sustainability, that a dichotomous view of the value of bricks and mortar assets cannot be universally applied in the digital environment, and that the idea that digital firms eschew such investments is not supported.