NEWSROOM DIVIDES: ONLINE NEWS PRODUCTION, GENDER, AND ORGANIZATION AT DN.SE

Abstract

The journalists at DN.se generally express a broad awareness of gender parity. However, women’s voices, experiences, and expertise continue to be significantly underrepresented in the news content. The DN.se online news replicates the patterns of gender portrayal and representation observed in traditional print news media in Sweden and internationally. It is argued that intensified market pressure and increased competition for readers, combined with the lack of goaloriented policies, are all promoting a type of journalism which is potentially threatening to gender parity in online newsrooms.