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dc.contributor.authorMallya, Deepali-
dc.contributor.authorSusanti, Rini-
dc.date.accessioned2022-10-21T12:58:33Z-
dc.date.available2022-10-21T12:58:33Z-
dc.date.issued2021-
dc.identifier.citationMallya, D. and Susanti, R. (2021). Theorizing race, marginalization, and language in the digital media.Communication & Society,34(2),403-415.https://doi.org/10.15581/003.34.2.403-415es_ES
dc.identifier.issn2386-7876-
dc.identifier.urihttps://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/2409-
dc.description.abstractDigitization of the communication medium has transformed the mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize ‘marginalization’ and ‘race.’ Hence, this paper critiques the digital-media tool, blogs, using a rhetoric-textual analysis method and critical discourse analysis method for the fictional text, Americanah. These methods employ the psychoanalytical-Althusserian critique of Adichie’s fictional narrative, Americanah. In the psychoanalytical sense, blog-writing can qualify as a mechanism of ‘sublimation’ in the post-modern world. In the Althusserian sense, blogs become persuasive mechanisms for a subject’s interpellation into non-dominant ideology. Among the plethora of marginalized global communities, African-Americans are enormously embracing the virtual communication trends for socio-political motives. This paper theorizes the correlations between race-related blogging, psychoanalytic sublimation, and the socio-political repudiation of power structure by employing the literary text as material evidence. Accordingly, the literary study has concluded that digital-mediums (i.e., in this case, political blogs) can depose the power vested in the ideological-state-apparatuses and impose a high potential for expression of unrestrained, credible, and democratic voice of the marginalized. It also validates that blogs/blogging influences and moulds national/political/racial discourses by lending a liberated voice and context-independent perspective to the racially oppressed.es_ES
dc.language.isoenes_ES
dc.publisherCommunication & Societyes_ES
dc.subjectdigitales_ES
dc.subjectsublimationes_ES
dc.subjectideologyes_ES
dc.titleTheorizing race, marginalization, and language in the digital mediaes_ES
dc.title.alternativeCommunication & Societyes_ES
dc.typeArticlees_ES
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