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Título : Language in social networks as a communication strategy: public administration, political parties and civil society
Otros títulos : Communication & Society
Autor : García-Orosa, Berta
López, Xosé
Palabras clave : social
language
Twitter
Fecha de publicación : 2019
Editorial : Communication & Society
Citación : García-Orosa, B. and López, X. (2019). Language in social networks as a communication strategy: public administration, political parties and civil society. Communication & Society,32(1), 107-125. https://doi.org/10.15581/003.32.37818
Resumen : This paper studies the language of political actors on social networks from the concept of digital language with a communicative perspective. Attention is paid to tweets by political parties, public administrations and civil society related to Catalan politics over the last eight months. The main trends of digital language are confirmed for political language on Twitter, but are relativized by the majority use of a more formal register. In addition, the political language appears as hybrid, heterogeneous, multimodal, a continuation of the offline arena and with little narrative innovation. Within these general characteristics, the activation of innovative linguistic orthographic, lexical, syntactic or coherence elements draws specific strategies for each actor, without common features for the sectors but shows that they do converge at specific moments forming sociolects that seek to promote belonging to a community and protest against specific facts or the status quo.
URI : https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3325
ISSN : 2386-7876
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