Por favor, use este identificador para citar o enlazar este ítem: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/7675
Registro completo de metadatos
Campo DC Valor Lengua/Idioma
dc.contributor.authorWu, H.-
dc.date.accessioned2024-07-19T19:25:02Z-
dc.date.available2024-07-19T19:25:02Z-
dc.date.issued2024-
dc.identifier.citationWu, H. (2024). Physiological Response to Political Advertisement: Examining the Influence of Partisan and Issue Congruence on Attention and Emotion. International Journal Of Communication, 18, 21. https://ijoc.org/index.php/ijoc/article/view/20686/4544es_ES
dc.identifier.issn1932-8036-
dc.identifier.urihttps://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/7675-
dc.description.abstractThis study investigates voters’ physiological response to real political advertisements that are issue focused and sponsored by three different political entities (2 × 3 design). Eye-tracking and facial expression analyses were used to gauge viewers’ cognitive and affective responses. Results show that voters’ attention to political advertisements is influenced more by partisan congruence than by issue congruence. Viewers’ facially expressed emotions after their exposure to political advertisements are significantly less negative but hardly elated. Participants’ self-reported issue involvement and their eye-tracking measure do not necessarily match, neither do their stated discrete emotions and automatically coded facial expressions. Conceptual issues and implications from self-reported and physiological measures are discussed.es_ES
dc.language.isoenes_ES
dc.publisherInternational Journal of Communicationes_ES
dc.subjectphysiologicales_ES
dc.subjectresponsees_ES
dc.subjectpoliticales_ES
dc.titlePhysiological Response to Political Advertisement: Examining the Influence of Partisan and Issue Congruence on Attention and Emotiones_ES
dc.title.alternativeInternational Journal of Communicationes_ES
dc.typeArticlees_ES
Aparece en las colecciones: Documentos internacionales sobre libertad de expresión y derechos conexos

Ficheros en este ítem:
Fichero Descripción Tamaño Formato  
Physiological response.pdfPhysiological response276,31 kBAdobe PDFVisualizar/Abrir


Los ítems de DSpace están protegidos por copyright, con todos los derechos reservados, a menos que se indique lo contrario.