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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11190| Título : | Exploration of TIK TOK's Contribution to the Communication of Huangmei Opera: An Analysis Based on the 5W Model |
| Otros títulos : | Studies in Media and Communication |
| Autor : | Yang, Jian Amirrul, Azrul Azizi |
| Palabras clave : | huangmei opera TikTok communication cultural heritage social media impact |
| Fecha de publicación : | 2024 |
| Editorial : | Redfame Publishing Inc |
| Citación : | Yang, J., & Amirrul, A. A. (2024). Exploration of TIK TOK’s Contribution to the Communication of Huangmei Opera: An Analysis Based on the 5W Model. Studies in Media and Communication, 12(3), 72. https://doi.org/10.11114/smc.v12i3.6951 |
| Resumen : | This study discusses the communication and inheritance of Huangmei Opera on TikTok. Adopting the 5W model comprehensively analyses five aspects: communication subject, content, object, medium, and effect. Huangmei opera, as a part of Chinese traditional opera, faces the challenge of a shrinking audience and market. However, TIK TOK, as a short video platform with wide influence, provides new opportunities for the dissemination of Huangmei opera. |
| URI : | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11190 |
| Aparece en las colecciones: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Exploration of TIK TOK.pdf | 396,81 kB | Adobe PDF | Visualizar/Abrir |
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