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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11190| Title: | Exploration of TIK TOK's Contribution to the Communication of Huangmei Opera: An Analysis Based on the 5W Model |
| Other Titles: | Studies in Media and Communication |
| Authors: | Yang, Jian Amirrul, Azrul Azizi |
| Keywords: | huangmei opera TikTok communication cultural heritage social media impact |
| Issue Date: | 2024 |
| Publisher: | Redfame Publishing Inc |
| Citation: | Yang, J., & Amirrul, A. A. (2024). Exploration of TIK TOK’s Contribution to the Communication of Huangmei Opera: An Analysis Based on the 5W Model. Studies in Media and Communication, 12(3), 72. https://doi.org/10.11114/smc.v12i3.6951 |
| Abstract: | This study discusses the communication and inheritance of Huangmei Opera on TikTok. Adopting the 5W model comprehensively analyses five aspects: communication subject, content, object, medium, and effect. Huangmei opera, as a part of Chinese traditional opera, faces the challenge of a shrinking audience and market. However, TIK TOK, as a short video platform with wide influence, provides new opportunities for the dissemination of Huangmei opera. |
| URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11190 |
| Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Exploration of TIK TOK.pdf | 396,81 kB | Adobe PDF | View/Open |
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