Students’ Perspectives about the Influence of Mass Media on Their English Language Acquisition in Higher Education

Abstract

This study collected students' viewpoints about the impact of mass media on their English language learning in higher education in Albania. Their perspectives hold significance for professors to enhance their future educational experience. The study used a questionnaire that was designed and distributed via Google Forms during the academic year in 2022 and 2023. Study participants were 56 students enrolled in the two study programs: a three-year bachelor’s study program in "English Language" and a two-year Professional master's study program for "English Teachers" within the Department of Foreign Languages at the Faculty of Education and Philology at "Fan S. Noli" University, Korҫa, Albania. Most participants used mass media to improve their English language learning. Additionally, students who used various types of mass media had a more extensive vocabulary, were more fluent in English, had higher levels of motivation, and a more positive outlook about learning the English language. Mass media transformed students from dependent passive learners to active independent learners.