“Live e-commerce” Mode of Public Welfare Communication of TV Station under the Background of COVID-19

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Campo DC	Valor	Lengua/Idioma
dc.contributor.author	Chen, Yi	-
dc.contributor.author	Xiao, Yinjin	-
dc.date.accessioned	2026-05-26T14:26:19Z	-
dc.date.available	2026-05-26T14:26:19Z	-
dc.date.issued	2023	-
dc.identifier.citation	Chen, Y., & Xiao, Y. (2023). “Live e-commerce” Mode of Public Welfare Communication of TV Station under the Background of COVID-19. Studies in Media and Communication, 11(6), 222. https://doi.org/10.11114/smc.v11i6.6229 ‌	es_ES
dc.identifier.issn	2325-808X	-
dc.identifier.uri	https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11676	-
dc.description.abstract	This study uses literature, observation,and case study methods to investigate the significance and advantages of the "Live broadcast+e-commerce" model for public service communication.The study summarizes the preliminary experience of the "Live broadcast+e-commerce" model in TV public service communication, and makes suggestions on the risks to be avoided in its subsequent development.	es_ES
dc.language.iso	en	es_ES
dc.publisher	Redfame Publishing	es_ES
dc.subject	TV stations	es_ES
dc.subject	public service communication	es_ES
dc.subject	live e-commerce	es_ES
dc.subject	media convergence	es_ES
dc.title	“Live e-commerce” Mode of Public Welfare Communication of TV Station under the Background of COVID-19	es_ES
dc.title.alternative	Studies in Media and Communication	es_ES
dc.type	Article	es_ES
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