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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11676| Title: | “Live e-commerce” Mode of Public Welfare Communication of TV Station under the Background of COVID-19 |
| Other Titles: | Studies in Media and Communication |
| Authors: | Chen, Yi Xiao, Yinjin |
| Keywords: | TV stations public service communication live e-commerce media convergence |
| Issue Date: | 2023 |
| Publisher: | Redfame Publishing |
| Citation: | Chen, Y., & Xiao, Y. (2023). “Live e-commerce” Mode of Public Welfare Communication of TV Station under the Background of COVID-19. Studies in Media and Communication, 11(6), 222. https://doi.org/10.11114/smc.v11i6.6229 |
| Abstract: | This study uses literature, observation,and case study methods to investigate the significance and advantages of the "Live broadcast+e-commerce" model for public service communication.The study summarizes the preliminary experience of the "Live broadcast+e-commerce" model in TV public service communication, and makes suggestions on the risks to be avoided in its subsequent development. |
| URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/11676 |
| ISSN: | 2325-808X |
| Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Live e-commerce.pdf | 442 kB | Adobe PDF | View/Open |
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