Kara Alaimo, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication

Abstract

Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communicationby Kara Alaimo takes readers on a journey through public relations practice around the world. Employing a conversational tone, the author directly addresses her readers and—from a North American vantage point—provides guidance for public relations professionals who seek to implement communication strategies and tactics for different cultures