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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/12246| Title: | The role of sports in the face of changes in place branding - some reflections |
| Other Titles: | adComunica |
| Authors: | Florek, Magdalena |
| Keywords: | branding place branding sports |
| Issue Date: | 2024 |
| Publisher: | Universitat Jaume I |
| Citation: | Florek, M. (2024). The role of sports in the face of changes in place branding - some reflections. adComunica. (27). 241-246. |
| Abstract: | The branding of places has been undergoing major changes in recent years, thus in the efforts of cities and countries to build a strong brand, the role of sports is changing, or at least it should be adjusted. On the one hand, these changes are due to events and trends in the external environment. On the other hand, they are attributed to the progressive reflection on the role and responsibility of the brand in the management and development of places. |
| URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/12246 |
| ISSN: | 2174-0992 |
| Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The role of sports.pdf | 110,45 kB | Adobe PDF | View/Open |
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