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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/2769| Title: | Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness |
| Other Titles: | Communication & Society |
| Authors: | González-Oñate, Critina Vasquez-Cagiao, Pablo Farrán-Teixido, Eduard |
| Keywords: | models advertising communication |
| Issue Date: | 2019 |
| Publisher: | Communication & Society |
| Citation: | González-Oñate, C., Vázquez-Cagiao, P. and Farrán -Teixidó,.E. (2019). Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness. Communication & Society,32(4), 109-124. https://doi.org/10.15581/003.32.36739 |
| URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/2769 |
| ISSN: | 2386-7876 |
| Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Effective.pdf | Effective | 298,64 kB | Adobe PDF | View/Open |
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