Place branding: A communication perspective

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Campo DC	Valor	Lengua/Idioma
dc.contributor.author	Fernández-Cavia, José	-
dc.contributor.author	Kavaratzis, Mihalis	-
dc.contributor.author	Morgan, Nigel	-
dc.date.accessioned	2023-01-03T21:14:23Z	-
dc.date.available	2023-01-03T21:14:23Z	-
dc.date.issued	2018	-
dc.identifier.citation	Fernández-Cavia, J.; Kavaratzis, M. and Morgan, N. (2018). Place branding: A communication perspective. Communication & Society,31(4), 1-7.https://doi.org/10.15581/003.31.4.1-6	es_ES
dc.identifier.issn	2386-7876	-
dc.identifier.uri	https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3357	-
dc.description.abstract	It is common to introduce special issues on place branding with the observation that the last 25 years or so have seen an impressive rise in its significance as an academic field and its popularity as a practice. Academics in several disciplines are focusing their attention on the ways in which branding can be applied to places, reflecting the complex, cross-disciplinary nature of the field. T	es_ES
dc.language.iso	en	es_ES
dc.publisher	Communication & Society	es_ES
dc.subject	place	es_ES
dc.subject	communicative	es_ES
dc.subject	perspective	es_ES
dc.title	Place branding: A communication perspective	es_ES
dc.title.alternative	Communication & Society	es_ES
dc.type	Article	es_ES
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