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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3357| Title: | Place branding: A communication perspective |
| Other Titles: | Communication & Society |
| Authors: | Fernández-Cavia, José Kavaratzis, Mihalis Morgan, Nigel |
| Keywords: | place communicative perspective |
| Issue Date: | 2018 |
| Publisher: | Communication & Society |
| Citation: | Fernández-Cavia, J.; Kavaratzis, M. and Morgan, N. (2018). Place branding: A communication perspective. Communication & Society,31(4), 1-7.https://doi.org/10.15581/003.31.4.1-6 |
| Abstract: | It is common to introduce special issues on place branding with the observation that the last 25 years or so have seen an impressive rise in its significance as an academic field and its popularity as a practice. Academics in several disciplines are focusing their attention on the ways in which branding can be applied to places, reflecting the complex, cross-disciplinary nature of the field. T |
| URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3357 |
| ISSN: | 2386-7876 |
| Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Place branding.pdf | Place branding | 142,97 kB | Adobe PDF | View/Open |
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