Please use this identifier to cite or link to this item:
https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3376
Title: | The evolution of public relations research –an overview |
Other Titles: | Communication & Society |
Authors: | Fawkess, Johanna |
Keywords: | public relations overview |
Issue Date: | 2018 |
Publisher: | Communication & Society |
Citation: | Fawkes, J.(2018). The evolutionof public relations research –an overview. Communication & Society,31(4),159-171.https://doi.org/10.15581/003.31.4.159-169 |
Abstract: | The field of public relations is often misunderstood, due to its hybridity, complexity and competing perspectives within the field of scholarship. This essay, which is based on extensive engagement with literature conducted over decades of teaching and researching the subject, outlines the main schools of thought within the field. These are summarised as a) Excellence; b) Advocacy; c) Dialogue; and d) Critical and Cultural approaches. Each perspective reflects variations in understanding of the role of public relations in theory and practice, ranging from an idealised conceptualisation of the practitioner to a demonised view of the practice. It refers throughout to different attitudes to ethics found within these schools, as approaches to ethics provide insight into understandings of the role of public relations within society. The piece concludes with reflections on the growing engagement with promotional culture and emerging research directions. |
URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3376 |
ISSN: | 2386-7876 |
Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
File | Description | Size | Format | |
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The evolution.pdf | 4,33 MB | Adobe PDF | View/Open |
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