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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3886| Título : | Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013) |
| Otros títulos : | Communication & Society |
| Autor : | Beladrón-Pazos, Antonio J. Correyero Ruiz, Beatriz Manchado-Pérez, Benjamín |
| Palabras clave : | advertising research scientific |
| Fecha de publicación : | 2014 |
| Editorial : | Communication & Society |
| Citación : | Baladrón-Pazos, A.J., Correyero-Ruiz, B. and Manchado Pérez, B. (2014).Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013).Communication & Society 27(4), 49-71.https://doi.org/10.15581/003.27.35979 |
| Resumen : | This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors’ institutional affiliation). Results allow a better understanding of the research on advertising conducted in Spain during the last three decades. |
| URI : | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/3886 |
| ISSN : | 2386-7876 |
| Aparece en las colecciones: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Three decades.pdf | Three decades | 1,09 MB | Adobe PDF | Visualizar/Abrir |
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