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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/6960
Title: | Persuasive Communication Strategies in Breast Self-Awareness Messages: An International Perspective |
Other Titles: | International Journal of Communication |
Authors: | Skubisz, Christine |
Keywords: | persuasion content briest |
Issue Date: | 2023 |
Publisher: | International Journal of Communication |
Citation: | Skubisz, C. (2023). Persuasive Communication Strategies in Breast Self-Awareness Messages: An International Perspective. International Journal Of Communication, 17, 21. Retrieved from https://ijoc.org/index.php/ijoc/article/view/19717/419 |
Abstract: | Persuasion theories specify variables that influence attitudes and behaviors. Nevertheless, specifying causal paths and crafting theory-based messages are separate endeavors. There are too few exemplars of theory-based messages for research and practice. This study reviewed the use of theory in Breast Self-Awareness (BSA) messages from 31 nations. BSA enables early detection of breast cancer, a global health concern, with 2 million new cases annually. Results show that hope and fear emotional appeals were common. Severity was communicated in nearly all fear appeal messages and susceptibility in 50%. Across countries, most messages featured a White woman. Self-efficacy was more prevalent than response efficacy. Gain-framed appeals were dominant, and half of the messages included an explicit cue to action. Messages focused on individualism, with collectivism notably absent. Overall, messages did not provide arguments against BSA. Nevertheless, no messages communicated BSA as typical behavior. Recommendations for message design and health promotion are provided. |
URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/6960 |
ISSN: | 1932-8036 |
Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
File | Description | Size | Format | |
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Persuasive.pdf | Persuasive | 265,29 kB | Adobe PDF | View/Open |
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