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Title: | Morally Driven and Emotionally Fueled: The Interactive Effects of Values and Emotions in the Social Transmission of Information Endorsing E-cigarettes |
Other Titles: | International Journal of Communication |
Authors: | Wu, Jiaxi Wang, Yunwen Xu, Yusi Fetterman, Jessica L. Hong, Traci |
Keywords: | messages |
Issue Date: | 2023 |
Publisher: | International Journal of Communication |
Citation: | Wu, J., Wang, Y., Xu, Y., Fetterman, J., and Hong, T. (2023). Morally Driven and Emotionally Fueled: The Interactive Effects of Values and Emotions in the Social Transmission of Information Endorsing E-cigarettes. International Journal Of Communication, 17, 21. Retrieved from https://ijoc.org/index.php/ijoc/article/view/19860/4045 |
Abstract: | Drawing upon the literature on moral foundations theory and the social transmission of information, our study investigated the effects of values and emotions on the sharing of pro-vaping messages on Twitter. Tweets (N = 9,542) containing top pro-vaping hashtags during the time of e-cigarette or vaping use–associated lung injury (EVALI) and the federal vape bans were analyzed. A lexicon-based machine classifier customized to vaping discourse and the NRC Word-Emotion Association Lexicon were used to produce the frequencies of moral and emotional words in the corpus. Mixed-effects hurdle negative binomial models were performed to predict the likelihood of a post receiving one and more retweets. Results showed that moral foundations, particularly Authority/subversion and Care/harm, and emotions of anger and sadness predicted the sharing of pro-vaping tweets. Interaction effects indicated that both emotions had a stronger effect on eliciting shares when a post contained lower levels of moral foundations. This study provides insights into the mechanism of how pro-vaping messages are amplified on Twitter, emphasizing the roles of moral values and emotions in enabling the process. |
URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/7159 |
ISSN: | 1932-8036 |
Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
File | Description | Size | Format | |
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Morally driven.pdf | Morally | 273,69 kB | Adobe PDF | View/Open |
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