Please use this identifier to cite or link to this item: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/7282
Title: Distinction and Cosmopolitanism: Latin American Middle-Class, Elite Audiences and Their Preferences for Transnational Television and Film
Other Titles: International Journal of Communication
Authors: Straubhaar, Joseph
Santillana, Melissa
Higgins-Yoyce, Vanessa de M.
Duarte, Luis G.
Keywords: television
streaming
cultural
Issue Date: 2022
Publisher: International Journal of Communication
Citation: Straubhaar, J., Santillana, M., Higgins-Joyce, V., and Duarte, L. (2022). Distinction and Cosmopolitanism: Latin American Middle-Class, Elite Audiences and Their Preferences for Transnational Television and Film. International Journal Of Communication, 17, 23. Retrieved from https://ijoc.org/index.php/ijoc/article/view/17945/4002
Abstract: This article explores three seemingly promising theories to explain the television preferences of upper-middle-class and elite audiences in Latin America. We discuss how ideas on cultural distinction, cosmopolitanism, and cultural omnivores aid the understanding of elite audiences, from their use of satellite and cable TV to their growing use of streaming services like Netflix, Amazon Prime, or Disney+. This study is based on a secondary analysis of data from TGI Latina, a biannual marketing and media consumption survey conducted in eight Latin American countries by the marketing intelligence firm Kantar Media. Based on the data we analyzed, we argue that the concepts of distinction, cosmopolitanism, and cultural omnivores are related, and all help us understand the evolving national versus imported television preferences of Latin American audiences.
URI: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/7282
ISSN: 1932-8036
Appears in Collections:Documentos internacionales sobre libertad de expresión y derechos conexos

Files in This Item:
File Description SizeFormat 
Distinction.pdfDistinction612,82 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.