Intergroup Contact, Traditional and Social Media Use, and Attitudes Toward Chinese People in COVID-19: U.S. College Students’ Perspective

Abstract

Guided by cultivation theory and intergroup contact theory, we examined how U.S. college students’ traditional media use and social media use for information about COVID-19, and direct contact with Chinese were associated with their behavioral attitudes toward Chinese people in this survey study. Findings indicated that contact quality was positively associated with attitudes toward Chinese people. Moderation analyses indicated that traditional media use negatively predicted behavioral attitudes toward Chinese people for those with no Chinese friends and was a nonsignificant predictor for those with one or more Chinese friends. Furthermore, results indicated that social media use was positively associated with attitudes toward Chinese people for those who had high contact quality with Chinese but was a nonsignificant predictor for those who had low contact quality. Overall findings ruminate the critical role of intergroup contact quality and friendship in reducing intergroup prejudice in COVID-19.