Please use this identifier to cite or link to this item: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/8494
Title: Passionate Hiking Fan or Loving Parent? How Personalized Self-Presentation in the Media Affects the Perception of Female and Male Politicians
Other Titles: International Journal of Communication
Authors: Denner, Nora
Schäfer, Svenja
Shchemer, Christian
Keywords: political
roles
gender
Issue Date: 2022
Publisher: International Journal of Communication
Citation: Denner, N., Schäfer, S., and Schemer, C. (2022). Passionate Hiking Fan or Loving Parent? How Personalized Self-Presentation in the Media Affects the Perception of Female and Male Politicians. International Journal Of Communication, 16, 26. https://ijoc.org/index.php/ijoc/article/view/17924/3737
Abstract: Even though studies have intensively investigated personalization in the media, little is known about the effects of personal information on the perception of politicians (privatization). Especially if politicians share information about their private life, gender might play an important role. To test this assumption, we conducted two experiments (2 × 3 between-subjects design, Nstudy1 = 472; Nstudy2 = 739) varying gender of a politician (male/female) and the disclosure of personal information (no information/hobby/family) in a fictitious news interview. Results show that gender can play a crucial role depending on the form of privatization. While we see no significant changes in the politician’s perception when they are mentioning their hobby, we find that, for a male politician, sharing information about family life in a traditional manner leads to a decline in trust and reduces perceptions of warmth. For a female politician, the different kinds of self-presentation do not affect image perception and voting outcomes.
URI: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/8494
ISSN: 1932-8036
Appears in Collections:Documentos internacionales sobre libertad de expresión y derechos conexos

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