Please use this identifier to cite or link to this item: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/8756
Title: Trends and Perspectives on Digital Platforms and Digital Television in Europe| Public Service Broadcasting in the Online Television Environment: The Case for PSB VoD Players and the Role of Policy Focusing on the BBC iPlayer
Other Titles: International Journal of Communication
Authors: MIchalis, María
Keywords: video
public
service
Issue Date: 2022
Publisher: International Journal of Communication
Citation: Michalis, M. (2022). Trends and Perspectives on Digital Platforms and Digital Television in Europe| Public Service Broadcasting in the Online Television Environment: The Case for PSB VoD Players and the Role of Policy Focusing on the BBC iPlayer. International Journal Of Communication, 16, 20.https://ijoc.org/index.php/ijoc/article/view/13096/3658
Abstract: Focusing on the case of the BBC iPlayer and placing it within broader national and international developments, this article assesses key challenges that public service broadcasting (PSB) faces in the era of online TV. The advent of subscription video-on-demand (SVoD) and associated market transformations have accentuated preexisting funding, political, and market pressures on PSB. Still, the relationship between PSB and SVoD is not purely antagonistic. The evolution of the BBC iPlayer in this wider context shows that online TV does not (as yet) represent a radical new interpretation of PSB because VoD services are closely linked to linear offerings, and there is evidence of the fluidity between online and broadcast spheres, and the continued relevance of television. Against an increasingly commercial, fragmented, closed, and data-driven environment, the article makes the case for supporting PSB VoD services and explores how online TV might help revive PSB through personalization and public service algorithms. Media policy can play an enabling role by addressing data practices, algorithms, and prominence.
URI: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/8756
ISSN: 1932-8036
Appears in Collections:Documentos internacionales sobre libertad de expresión y derechos conexos

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