Please use this identifier to cite or link to this item:
https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/9767
Title: | Good News, Bad News: A Sentiment Analysis of the 2016 Election Russian Facebook Ads |
Other Titles: | International Journal of Communication |
Authors: | Alvarez, Germán Choi, Jaewon Strover, Sharon |
Keywords: | emotional appeal propaganda |
Issue Date: | 2020 |
Publisher: | International Journal of Communication |
Citation: | Alvarez, G., Choi, J., and Strover, S. (2020). Good News, Bad News: A Sentiment Analysis of the 2016 Election Russian Facebook Ads. International Journal of Communication, 14, 27. https://ijoc.org/index.php/ijoc/article/view/11518/3108 |
Abstract: | In the wake of the 2016 U.S. presidential election, the notion of “fake news” and Russian election interference became somewhat interchangeable. We argue that “fake news” insufficiently describes the Russian disinformation campaign. Our analysis of Facebook ad texts shows that they incorporate emotional appeals differently at unique moments in the political campaign of 2016. We use sentiment analysis to demonstrate the use of positive and negative emotional messages. Sentiment ratings dipped to more negative scores before the November 2016 election and rose to new positive heights after the election. This provides some evidence that the varying uses of positive sentiment and negative sentiment may have been strategic. |
URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/9767 |
ISSN: | 1932-8036 |
Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Good news.pdf | Good news | 2,02 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.