Please use this identifier to cite or link to this item: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/9767
Title: Good News, Bad News: A Sentiment Analysis of the 2016 Election Russian Facebook Ads
Other Titles: International Journal of Communication
Authors: Alvarez, Germán
Choi, Jaewon
Strover, Sharon
Keywords: emotional
appeal
propaganda
Issue Date: 2020
Publisher: International Journal of Communication
Citation: Alvarez, G., Choi, J., and Strover, S. (2020). Good News, Bad News: A Sentiment Analysis of the 2016 Election Russian Facebook Ads. International Journal of Communication, 14, 27. https://ijoc.org/index.php/ijoc/article/view/11518/3108
Abstract: In the wake of the 2016 U.S. presidential election, the notion of “fake news” and Russian election interference became somewhat interchangeable. We argue that “fake news” insufficiently describes the Russian disinformation campaign. Our analysis of Facebook ad texts shows that they incorporate emotional appeals differently at unique moments in the political campaign of 2016. We use sentiment analysis to demonstrate the use of positive and negative emotional messages. Sentiment ratings dipped to more negative scores before the November 2016 election and rose to new positive heights after the election. This provides some evidence that the varying uses of positive sentiment and negative sentiment may have been strategic.
URI: https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/9767
ISSN: 1932-8036
Appears in Collections:Documentos internacionales sobre libertad de expresión y derechos conexos

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