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Fecha de publicaciónTítuloAutor(es)
202184 Lumber’s Constrained Polysemy: Limiting Interpretive Play and the Power of Audience Agency in Inspirational Immigrant NarrativesGalarza, Litzy; Stoltzfus, Lars
2019Advertising communication and spirituality: a critical approach of academics and professionalsGil-Soldevilla, Samuel; Palao-Errando, José A.; Marzal Felici, Javier
2016Advertising in the Basque Public TV (EiTB): linguistic management and measures for the development of Basque languageGarai Artetxe, Estitxu; Azpillaga, Patxi
2014Advertising self-regulation. A comparative analysis between the United Kingdom and SpainPerelló-Oliver, Salvador; Muela-Molina, Clara
2019Audiovisual content with advertising intention in children’s videos on YouTube: the case of the Soy Luna seriesFeijoo, Beatriz; Pavez, Isabel
2020Banal nationalism and everyday nationalism in experiential advertising. A sample of advertisements broadcast on the Catalan public television (2009-2017)Lladonosa-Latorre, Mariona; Visa Barbosa, Mariona
2017Competences Basque Advertising Professionals Consider Most Important to Their Work: A Comparison 2008–2016Monge-Benito, Sergio; Etxebarria-Gangoiti, Joseba A.
2015Creative women in Peru: outliers in a machismo worldMensa-Torras, Marta; Grow, Jean M.
2019Effective communication models in advertising campaigns. A strategic analysis in the search for effectivenessGonzález-Oñate, Critina; Vasquez-Cagiao, Pablo; Farrán-Teixido, Eduard
2020Emotional Perception in 11S (USA) and 11M (Spain) AdvertisementMartínez-Pastar, Esther; Simónde Blas, Clara
2018Government advertising and the war on drugs: the narrative proposed by the Mexican Federal Government (2006-2012)Prieto-Mora, Hermes U.
2021New Feminist Studies in Audiovisual Industries | “Menvertising” and the Resistances to New Masculinities in Audiovisual RepresentationsPando-Canteli, María; Rodríguez, María P.
2023Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communicationsMensa, Marta; Vargas-Bianchi, Lizardo
2015Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacksMartínez-Pastor, Esther; Montes-Vozmediano, Manuel
2020Revisiting Consumer-Responses Models: Are Suitable for Post-Millennials?Leiva, Ricardo; Kimber, David
2018Spanish Academic Research Groups in CommunicationTur-Viñes, Victoria; Núñez Gómez, Patricia
2023Subscribe Now: On the Effectiveness of Advertising Messages in Promoting Newspapers’ Online SubscriptionsWilczek, Bartosz; Schulte-Uentrop, Ina; Thurman, Neil
2014Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013)Beladrón-Pazos, Antonio J.; Correyero Ruiz, Beatriz; Manchado-Pérez, Benjamín
2022Tough Guys and Trucks: Early Adolescents’ Critical Analysis of Masculinity in a TV CommercialScharrer, Erica; Kang, Yena; Zhou, Yuxi; Ali-Durrani, Alina; Suren, Nora; Butterworth, Emma
2014Twitter como canal de comunicación corporativa y publicitariaCastelló-Martínez, Araceli; Del-Pino-Romero, Cristina; Remos-Soler, Irene