Buscar por Materia advertising
Mostrando resultados 1 a 19 de 19
| Fecha de publicación | Título | Autor(es) |
| 2019 | Advertising communication and spirituality: a critical approach of academics and professionals | Gil-Soldevilla, Samuel; Palao-Errando, José A.; Marzal Felici, Javier |
| 2016 | Advertising in the Basque Public TV (EiTB): linguistic management and measures for the development of Basque language | Garai Artetxe, Estitxu; Azpillaga, Patxi |
| 2014 | Advertising self-regulation. A comparative analysis between the United Kingdom and Spain | Perelló-Oliver, Salvador; Muela-Molina, Clara |
| 2019 | Audiovisual content with advertising intention in children’s videos on YouTube: the case of the Soy Luna series | Feijoo, Beatriz; Pavez, Isabel |
| 2020 | Banal nationalism and everyday nationalism in experiential advertising. A sample of advertisements broadcast on the Catalan public television (2009-2017) | Lladonosa-Latorre, Mariona; Visa Barbosa, Mariona |
| 2017 | Competences Basque Advertising Professionals Consider Most Important to Their Work: A Comparison 2008–2016 | Monge-Benito, Sergio; Etxebarria-Gangoiti, Joseba A. |
| 2015 | Creative women in Peru: outliers in a machismo world | Mensa-Torras, Marta; Grow, Jean M. |
| 2019 | Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness | González-Oñate, Critina; Vasquez-Cagiao, Pablo; Farrán-Teixido, Eduard |
| 2020 | Emotional Perception in 11S (USA) and 11M (Spain) Advertisement | Martínez-Pastar, Esther; Simónde Blas, Clara |
| 2018 | Government advertising and the war on drugs: the narrative proposed by the Mexican Federal Government (2006-2012) | Prieto-Mora, Hermes U. |
| 2023 | Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications | Mensa, Marta; Vargas-Bianchi, Lizardo |
| 2015 | Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks | Martínez-Pastor, Esther; Montes-Vozmediano, Manuel |
| 2020 | Revisiting Consumer-Responses Models: Are Suitable for Post-Millennials? | Leiva, Ricardo; Kimber, David |
| 2018 | Spanish Academic Research Groups in Communication | Tur-Viñes, Victoria; Núñez Gómez, Patricia |
| 2023 | Subscribe Now: On the Effectiveness of Advertising Messages in Promoting Newspapers’ Online Subscriptions | Wilczek, Bartosz; Schulte-Uentrop, Ina; Thurman, Neil |
| 2014 | Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013) | Beladrón-Pazos, Antonio J.; Correyero Ruiz, Beatriz; Manchado-Pérez, Benjamín |
| 2014 | Twitter como canal de comunicación corporativa y publicitaria | Castelló-Martínez, Araceli; Del-Pino-Romero, Cristina; Remos-Soler, Irene |
| 2015 | Unlawful advertising in the spotlight: complaints as a control mechansim | Chalá, Priscila |
| 2020 | Viral Dissemination of Content in Advertising: Emotional Factors to Reach Consumers | Dafonte-Gómez, Alberto; Míguez-González, María I.; Corbacho-Valencia, Juan M. |
