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Mostrando resultados 1 a 20 de 22
Siguiente >
Fecha de publicación
Título
Autor(es)
2021
84 Lumber’s Constrained Polysemy: Limiting Interpretive Play and the Power of Audience Agency in Inspirational Immigrant Narratives
Galarza, Litzy
;
Stoltzfus, Lars
2019
Advertising communication and spirituality: a critical approach of academics and professionals
Gil-Soldevilla, Samuel
;
Palao-Errando, José A.
;
Marzal Felici, Javier
2016
Advertising in the Basque Public TV (EiTB): linguistic management and measures for the development of Basque language
Garai Artetxe, Estitxu
;
Azpillaga, Patxi
2014
Advertising self-regulation. A comparative analysis between the United Kingdom and Spain
Perelló-Oliver, Salvador
;
Muela-Molina, Clara
2019
Audiovisual content with advertising intention in children’s videos on YouTube: the case of the Soy Luna series
Feijoo, Beatriz
;
Pavez, Isabel
2020
Banal nationalism and everyday nationalism in experiential advertising. A sample of advertisements broadcast on the Catalan public television (2009-2017)
Lladonosa-Latorre, Mariona
;
Visa Barbosa, Mariona
2017
Competences Basque Advertising Professionals Consider Most Important to Their Work: A Comparison 2008–2016
Monge-Benito, Sergio
;
Etxebarria-Gangoiti, Joseba A.
2015
Creative women in Peru: outliers in a machismo world
Mensa-Torras, Marta
;
Grow, Jean M.
2019
Effective communication models in advertising campaigns. A strategic analysis in the search for effectiveness
González-Oñate, Critina
;
Vasquez-Cagiao, Pablo
;
Farrán-Teixido, Eduard
2020
Emotional Perception in 11S (USA) and 11M (Spain) Advertisement
Martínez-Pastar, Esther
;
Simónde Blas, Clara
2018
Government advertising and the war on drugs: the narrative proposed by the Mexican Federal Government (2006-2012)
Prieto-Mora, Hermes U.
2021
New Feminist Studies in Audiovisual Industries | “Menvertising” and the Resistances to New Masculinities in Audiovisual Representations
Pando-Canteli, María
;
Rodríguez, María P.
2023
Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
Mensa, Marta
;
Vargas-Bianchi, Lizardo
2015
Pain in advertising: an analysis of the content and design of the advertisements in press after 11-M terrorist attacks
Martínez-Pastor, Esther
;
Montes-Vozmediano, Manuel
2020
Revisiting Consumer-Responses Models: Are Suitable for Post-Millennials?
Leiva, Ricardo
;
Kimber, David
2018
Spanish Academic Research Groups in Communication
Tur-Viñes, Victoria
;
Núñez Gómez, Patricia
2023
Subscribe Now: On the Effectiveness of Advertising Messages in Promoting Newspapers’ Online Subscriptions
Wilczek, Bartosz
;
Schulte-Uentrop, Ina
;
Thurman, Neil
2014
Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013)
Beladrón-Pazos, Antonio J.
;
Correyero Ruiz, Beatriz
;
Manchado-Pérez, Benjamín
2022
Tough Guys and Trucks: Early Adolescents’ Critical Analysis of Masculinity in a TV Commercial
Scharrer, Erica
;
Kang, Yena
;
Zhou, Yuxi
;
Ali-Durrani, Alina
;
Suren, Nora
;
Butterworth, Emma
2014
Twitter como canal de comunicación corporativa y publicitaria
Castelló-Martínez, Araceli
;
Del-Pino-Romero, Cristina
;
Remos-Soler, Irene