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https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/6027| Title: | Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia |
| Other Titles: | Anagramas. Rumbos y Sentidos de la Comunicación |
| Authors: | Molleda, Juan Carlos Martinez, Belio A Suarez, Ana María |
| Keywords: | strategic communications participatory communication partnerships |
| Issue Date: | 2008 |
| Publisher: | Universidad de Medellín |
| Citation: | Molleda, J. C., Martinez, B. A. ySuarez, A. M. (2008). Building Multi-Sector Partnerships for Progress with Strategic, Participatory Communication: A Case Study from Colombia. Anagramas Rumbos Y Sentidos De La Comunicación, 6(12), 105-125. Recuperado a partir de https://revistas.udem.edu.co/index.php/anagramas/article/view/711 |
| Abstract: | This study focuses on the use of strategic, participatory communication to build multi-sector partnerships. A multidisciplinary literature informs the dimensions of partnership formation and development. A case study from Colombia describes the role of strategic, participatory communication in facilitating multi-sector partnerships. Results indicate that partnerships require a clear expression of collective commitment; avoidance of dominance by partners; agreement on shared goals and key messages; and a transparent, inclusive and protracted dialogic process to achieve synergy |
| URI: | https://repositorio.consejodecomunicacion.gob.ec//handle/CONSEJO_REP/6027 |
| ISSN: | 2248-4086 |
| Appears in Collections: | Documentos internacionales sobre libertad de expresión y derechos conexos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Participatory Communication.pdf | 1,04 MB | Adobe PDF | View/Open |
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