Ethnographic study on television audience in Medellín (Colombia). Habits, use and contexts of consumption

Abstract

This article presents the habits, uses and contexts of viewership consumption in Medellin-Colombia. This is one of the objectives of an ethnographic study carried out by the research group of the faculty audiovisual communication of Politécnico Jaime Isaza Cadavid. Hereby, the sense of television viewing is explored, as well the perceptions that people from Medellin have about the public and private television, in regards to the digital TV system. These results would be present in a future edition.